HOAs & the Value of a Web Presence Coming Online

It’s sometimes hard to grasp how fast technology has evolved in such a short time. Whether it’s finding cheap plane tickets or finding a date for Saturday night, the Internet can do it all. Technology has transformed the way we communicate with e-mail, message boards, and social networking websites, and it comes as no surprise that community associations are using the web to communicate in-house, as well as to market themselves to potential residents.

For many community associations in New Jersey, the web has become an indispensable tool. Many HOAs have developed their own community websites to disseminate important information about the community, allow residents to request documents and work orders, and in some cases communicate socially and network with their neighbors.

Thanks to these websites, boards and residents can maintain an ongoing dialog on matters relating to the day-to-day operations of their association with just a click of their mouse. Residents who work all day may not have time to call the management office to have their questions answered or request a work order. It’s very simple to log onto a website and send a quick e-mail or scroll through the commonly asked questions portion and find an answer there.

Multiple Benefits

As more and more buildings and associations go online, more and more homeowners are expecting their own associations to do the same.

“I think people are taking it for granted—it’s more the norm in 2008,” says Carole Post Pavelchak, regional community manager with Taylor Management in Cedar Knolls. “If you have questions about your association, you just jump on the web the way you would look up a phone number or check for a restaurant.”


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